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2026년 10월 13일런던, 영국
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Organic Rankings
How do keyword filters work?

How do keyword filters work?

You may have noticed that under “Advanced Filters” there are 5 ways to use a keyword to filter a report. Each filter type allows you to gather different research.

Positions report in Organic Research. Advanced filters menu is opened, featuring available filters for the Include URL setup: Containing, Word matching, Exactly matching, Begins with, and Ends with.

The logic works in the following way:

Containing - keywords in the table should contain the exact phrase entered in the filter.

Word matching - keywords in the table should contain all words from the phrase entered in the filter, but not necessarily in the exact order.

Exactly matching - there should be only one keyword in the table and it should match the exact phrase entered in the filter.

Begins with - keywords in the table should start with the phrase entered in the filter.

Ends with - keywords in the table should end with the phrase entered in the filter.