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    MainTop Websitesbritannica.com

    Last updated: March 12, 2026

    britannica.com

    February 2026 Traffic Stats

    Online Services
    Global Rank:
    Worldwide
    812
    Country Rank:
    United States
    438
    Visits

    43.85M

    Authority Score

    100

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    britannica.com Web Traffic Statistics

    Get a snapshot of britannica.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    britannica.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February britannica.com received 43.85M visits with the average session duration 08:15. Compared to January traffic to britannica.com has decreased by -2.69%.
    Visits

    43.85M

    -3%
    Pages / Visit

    2.1

    Avg. Visit Duration

    08:15

    Bounce Rate

    70.16%

    Total Visits last 3 months
    Feb43.85M
    Jan45.06M
    Dec45.27M
    Get marketing insights →10x daily insights. Free!

    britannica.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Britannica.com's core audience is located in United States followed by India, and United Kingdom.
    Country
    All devices
    Desktop
    Mobile
    United States46.4%20.34M46.59%53.41%
    India7.14%3.13M20.57%79.43%
    United Kingdom6.17%2.7M34.75%65.25%
    Canada5.09%2.23M68.38%31.62%
    Australia4.99%2.19M29.47%70.53%
    See all countries →10x daily insights. Free!

    britannica.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On britannica.com, visitors mainly come from google.com__Google organic (49.36% of traffic), followed by Direct (29.9%). In most cases, after visiting britannica.com, users go to merriam-webster.com and wikipedia.org.

    Show traffic details →

    britannica.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how britannica.com appears across today’s top AI platforms:
    • 420K visits from ChatGPT
    • 59K from Gemini
    • 28K from Perplexity
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    420K
    Gemini
    59K
    Perplexity
    28K
    duck.ai
    12K
    spicychat.ai
    12K

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      98.735%
    • ChatGPT
      0.978%
    • Gemini
      0.138%
    • Perplexity
      0.064%
    • duck.ai
      0.029%
    • spicychat.ai
      0.028%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

    • Review AI brand visibility
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